Andrea Maack – Where Art Meets Perfume
Andrea Maack is a luxury niche perfume house from Iceland, founded in 2012 by Icelandic artist Andrea Maack. Coming from the world of fine art, she discovered scent as another artistic medium – a form of expression that can carry emotions, memories and atmosphere in a unique way.
The first fragrances grew out of an art installation: for an exhibition, Andrea Maack first developed a single scent as part of a multisensory project. Working with scent fascinated her so much that it eventually became a perfume collection of its own.
As a visual artist, Andrea Maack sees scent much like a drawing or a movement: a perfume unfolds in a line on the skin and in the air – like brushstrokes moving across a canvas. This artistic perspective still shapes the brand's distinctive signature today.
What makes Andrea Maack special to us?
We love that you can feel the artist in every Andrea Maack fragrance – a perfume that unfolds on the skin like a drawing on paper. Then there is Iceland itself: moss, volcanic stone and clear, cool air, captured in scents like Coven, Ceramic and Craft. And knowing there is organic Icelandic alcohol, pure Icelandic water and plastic-free packaging behind them makes them even more beautiful to us.
Who are Andrea Maack fragrances for?
For anyone who likes to experience perfume as art and is looking for a scent that is a little different from anything they know. The collection ranges from light and airy, like Ceramic, Lightsource or Osmo, to dark and smoky, like Magma or Indigo – and every fragrance is gender-neutral. If you can't decide, start with the Cosmic Lights discovery set or take a few samples home from our store in Vienna-Josefstadt.
Sustainable niche fragrances from Iceland
Andrea Maack's fragrances combine artistic creativity with high standards of quality and sustainability. The formulas consist of around 88–89% natural ingredients, of which about 80% are certified organic. The raw materials come from places including Grasse, the world's most important centre of perfumery.
The remaining fragrance molecules are used deliberately to replace rare or protected plants and to conserve natural resources.
The base of the perfumes is 100% organic Icelandic alcohol and pure Icelandic water.
At SNUD many of the fragrances come as extrait de parfum, including Osmo, Magma, Zing, Flux and Indigo, others such as Coven, Ceramic, Lightsource and Soft Tension as eau de parfum.
Inspired by the nature of Iceland
Iceland's rugged, striking landscape is a central source of inspiration for the brand. Volcanic rock, wide open spaces and a clear Nordic aesthetic are reflected in both the compositions and the design.
The minimalist bottle was designed by Milan architect Maddalena Casadei and is inspired by black obsidian volcanic rock from the Icelandic highlands. It is made by the long-established glassworks Bormioli Luigi in Parma.
The packaging follows a sustainable philosophy too: it is completely plastic-free and 100% recyclable.
The collection shows how differently Iceland can smell: Coven is earthy, green and woody, Osmo fresh and aquatic, Magma spicy and smoky.
A circle of great perfumers
Andrea Maack draws the idea, and some of perfumery's best-known noses compose the fragrances. Dominique Ropion created Osmo and Magma, Céline Barel Zing, Flux and Indigo, Julien Rasquinet Jest, Supernova, Solstice and Pavilion. Aliénor Massenet composed Ceramic and Soft Tension, Céline Ripert Coven, Sophie Truitard Lightsource and Domitille Michalon Bertier Muse and Neon Veil. Each drawing gets its own signature – and yet you recognise Iceland in every bottle.
