Simone Andreoli – a travel diary in scent from Italy
Simone Andreoli, born in Carpi near Modena in 1990, founded his own perfume house in 2014 together with Alberto Gaiti, when he was just 24. At its heart is the "Diario Olfattivo", an olfactory travel diary: every scent captures a place or a moment, from the pier in Santa Monica to the lemon groves of Sorrento, and for each one Simone Andreoli writes his own diary page. His fragrances are gender-neutral, boundless and free of rules – true to the credo "Young, Wild and Free". At SNUD in Vienna-Josefstadt you can smell and try them and take samples home with you.
What makes Simone Andreoli special to us?
We love how much joie de vivre is in these bottles – wearing them makes you want to go on holiday straight away. Zest di Sorrento smells of lemons and sunshine, Apricot Innocence juicy and sweet, Smoke of Desert smoky and resinous like a campfire in the desert. And because every scent comes with its own diary page, each bottle becomes a little memory you can take with you.
Who are Simone Andreoli fragrances for?
For anyone who wants to wear good mood and loves fragrances with a story. If you like it fresh and citrusy, start with Zest di Sorrento, Malibù Party in the Bay or Surf the Ginger Wave; if you like fruity and sweet, with Apricot Innocence, Don't Ask Me Permission or Vicebomb; and if you like it darker, with Smoke of Desert or Born from Fire. All fragrances are gender-neutral.
The perfumer behind the brand
Simone Andreoli grew up in Carpi in the province of Modena, a region known for its culture of quality and aesthetics. He developed a passion for fragrance early on and learned his craft at the Grasse Institute of Perfumery. His many travels around the globe still shape his work today, combining Italian savoir-faire with an international, modern perspective on perfume. In 2014, at just 24, he founded his own house together with Alberto Gaiti – with the vision of reinterpreting Italian excellence in the world of artistic perfumery.
Simone Andreoli composed all the fragrances at SNUD himself. Some are available as Extrait de Parfum, such as Apricot Innocence, Criminal Lipstick, Palm Oases, Kite in Crystal Reef and Surf the Ginger Wave.
An olfactory travel diary
Simone Andreoli's fragrances can be read like a scent diary. Each composition captures memories, places and emotions, from hidden beaches and dense forests to the pulsing energy of big cities.
High-quality raw materials and refined accords create intense compositions that tell stories and spark the imagination. The perfumes express a modern, nomadic way of life: curious, passionate and free.
Simone Andreoli sees perfume as liquid emotion – created to touch the senses, awaken memories and make the moment more intense.
The places range from the jungle in Tulum Junglescape and the desert in Smoke of Desert to the night sea in Ocean of a Midnight Moon: green and fruity, resinous and smoky, fresh and aquatic.
