Xerjoff was founded in 2007 in Turin by Sergio Momo and Dominique Salvo – sparked by a single fragrance: Momo's first own creation, a rich, opulent scent enclosed in a hand-cut and polished rock crystal flacon. That one bottle caught the eye of a client in Moscow – and from that encounter grew one of Italy's most elaborate niche perfumeries.

Xerjoff's signature shows in the bottle itself: the distinctive cap, designed by Salvo, is inspired by the Deshret – the red crown of Lower Egypt – from Turin's Egyptian Museum, and has been the brand's hallmark since its founding. In 2016 came the flacon still in use today, with curved ridges, a heavy base and transparent glass that lets the fragrance's color and movement show through. Even the early collections, 17/17 Stone Label (2007) and Shooting Stars (2009), featured semi-precious stones, meteorite fragments and gold-plated caps.

The uncompromising standard for material and craft – this isn't just perfume, it's perfume set in stone, glass and gold.