Anfas – Arabic Words, Translated into Scent
Architect Asim Al Qassim founded Anfas in Dubai – as the first certified perfumer of the United Arab Emirates. “Anfas” means “breaths” in Arabic, and every scent here begins not with a note but with a word. At SNUD in Vienna-Josefstadt you can smell and test the extraits and take samples home.
What makes Anfas special to us?
What moves us about Anfas is exactly this connection between language and scent – how a single Arabic word that many of us have never heard suddenly becomes clear through the nose. And we love how much hospitality and warmth there is in every single bottle.
Who are Anfas fragrances for?
For anyone who loves warm, oriental extraits and is curious about the story behind a word. If you like it sweet and floral, start with Salam, Jannah or Rahaba; if you want something fruity and oriental, with Red Ishq or Mada; and if you love woody and earthy, with Haneen.
First the word, then the scent
Every scent in the collection is created in three steps: first an Arabic word, then the feeling behind it, and only then the formula that translates both into scent. Salam stands for peace, Ishq for devoted love and Rahaba for vastness.
All scents at SNUD are extraits de parfum, composed by Asim Al Qassim, Salam together with Chris Carbonnel.
Memories of open tents
This language-led approach was born from personal memories – of open tents, Arabic coffee and desert journeys. That makes Anfas a brand that doesn't quote Arabic heritage but composes it.
Haneen is woody, green and earthy, Mada leathery, oriental and fruity, Jannah floral, sweet and creamy.
