ROOM 1015 – niche fragrances with rock'n'roll spirit
ROOM 1015 was founded in 2014 by Michael Partouche, better known as "Dr. Mike" – a trained pharmacist with a taste for chaos, who once spent his nights as a guitarist in London rock bands. Now based in Paris, ROOM 1015 calls itself "the punk fanzine of perfumery". At SNUD in Vienna-Josefstadt you can smell and try the fragrances and take samples home with you.
What makes ROOM 1015 special to us?
We love that ROOM 1015 doesn't do polite understatement but fragrances with edge, story and real rock'n'roll spirit – made for everyone who doesn't want to fit in. Cherry Punk pairs fruit with leather, Purple Mantra is spicy, resinous and smoky, and Kokoa Bang amber, gourmand and spicy.
Who are ROOM 1015 fragrances for?
For everyone who wears perfume loud and with attitude. If you like it fresh, start with Yesterday or Wasabi Klub; if you love fruit and sweetness, with Wavechild, Love-O-Matic or Cherry Punk; and if you're after something darker and spicier, with Purple Mantra, Sweet Leaf or the Electric Wood extrait.
Room 1015 at the Riot House
The brand's name comes from one very specific hotel room: Room 1015 at the Continental Hyatt House in Los Angeles, better known as the "Riot House" – infamous for motorcycles in the hallway and the night a rock band threw a television out of the window. It's exactly this spirit of freedom, chaos and uncompromising rebellion that Dr. Mike translates into scent.
That attitude is already in the names: Cherry Punk, Poppy Riot, Electric Wood, Love-O-Matic or Kokoa Bang read more like a tracklist than a perfume shelf. Cherry Punk is also available as an Extrait de Parfum, and at SNUD Electric Wood comes only as an extrait.
Olfactory counterculture
ROOM 1015 moves between the punk movement, artificial paradises, the sexual revolution and the transcendental meditation of the 1970s. Every scent is its own story, composed at full volume, never a quiet footnote, developed with perfumers such as Jérôme Di Marino, Jérôme Epinette, Serge De Oliveira and Amélie Bourgeois.
Most of the fragrances come from Jérôme Di Marino, including Wavechild, Jasmine Freak, Love-O-Matic, Poppy Riot, Kokoa Bang and Wasabi Klub. Jérôme Epinette created Cherry Punk and Sonic Flower, Serge De Oliveira Sweet Leaf and Purple Mantra, and Amélie Bourgeois the fresh Yesterday.
