Widian – Scent journeys from Abu Dhabi
Widian was founded in Abu Dhabi by Ali Aljaberi. The name comes from the Arabic word “Widian” – valleys – and the idea behind it is fragrances rooted deep in the traditions of the Arabian Peninsula that still feel entirely contemporary. At SNUD in Vienna's Josefstadt you can smell and test the extraits and take a sample home with you.
What makes Widian special to us?
We love that every bottle feels like a journey – wear Liwa and you feel a warm wind over red dunes, wear Yasat and you're sitting by the sea off Abu Dhabi in the evening. We love the warmth and richness of these scents, from the velvety plum in Black II to the raspberry in the leather of London, and the bottles, whose ornaments make them stand on the shelf like little pieces of architecture.
Who are Widian fragrances for?
For anyone who loves warm, full extraits that don't go unnoticed. If you like fruity and gourmand, start with Black II, Black IV or London. If you're after spicy and woody, try Liwa, Yasat or Granada. And if you prefer something brighter, go for the citrus-amber Sahara or the floral Hili.
Places in the name
Many of the fragrances carry the names of real places, from the Liwa oasis to the island of Yasat off the coast of Abu Dhabi. Widian groups its extraits into collections: Velvet tells of places around Abu Dhabi, Sapphire – in blue bottles with a golden skyline – of cities like London, New York, Aswan and Granada, joined by the dark Black and the golden Gold collections.
At SNUD you'll find, among others, Baniyas, aromatic, spicy and woody, and Aswan, gourmand, leathery and fruity.
Bottles like architecture
The bottle alone is unmistakable: its shape is modelled on Arabic architecture, with ornaments in the glass and a heavy, domed cap. The fragrances are composed by international perfumers such as Jordi Fernández, who created Liwa, Yasat, London and New York, and Jean-Claude Astier, who created Black II and Black IV.
Baniyas and Hili are also by Jordi Fernández. At SNUD, every fragrance comes as Extrait de Parfum.
