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Bibbi – Scents from a Meditative Dream World

BIBBI was founded by Stina “Bibbi” Seger, a Swedish-born designer who turned her nickname straight into the brand name. Every scent grows out of stories and dreamlike encounters she experiences in meditation – she describes BIBBI as a canvas for the intangible. At SNUD in Vienna-Josefstadt you can smell and test the fragrances and take samples home.

What makes BIBBI special to us?

We love that every bottle invites you to dream yourself into a strange, slightly surreal world for a moment, wrapped in that deep, glowing blue. We are especially happy that one of these stories takes place right here in Vienna. And the scents themselves surprise: Vanilla Factory smells of vanilla but not of dessert, Soap Club is powdery, clean and a little bit naughty.

Who are BIBBI fragrances for?

For anyone who likes scents with a story and enjoys wearing something unusual. If you like it green and fresh, start with Swimming Pool or Radio Child; if you want powdery and clean, with Soap Club; if you love wood, with Santal Beauty; and if you like smoky and dark, with Ghost of Tom or Vanilla Factory. All scents are unisex.

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A story for every scent

Every scent comes with its own little tale, Bibbi's “Meditation Experience” – from the invisible people of the Ghosts of Tom to the vanished piano child in 18th-century Vienna. Behind the brand is BIBBI PARFUM AB, based in Kalmar, Sweden.

You can smell how different these stories are in the collection at SNUD: Swimming Pool is green, fresh and spicy, Radio Child woody, green and aquatic, Ghost of Tom green, woody and leathery.

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Deep blue, vegan and unisex

The first thing you recognise is the blue: a deep, glowing blue runs through the bottle, the packaging and the brand's entire imagery. All scents are unisex, vegan and cruelty-free; BIBBI combines artisanal perfumery with modern technology and uses upcycled raw materials in Santal Beauty.

Santal Beauty is woody, powdery and spicy, Soap Club powdery, clean and floral – two very different ways to get to know BIBBI.