OMANLUXURY was founded in 2012 in Muscat – by Muatasim Al Hinai and Muadh Al Sinawi, who turned their homeland's centuries-old frankincense tradition into an independent niche perfume house. The name says it all: rather than simply exporting Omani raw materials, the brand translates three landscapes – the frankincense groves of Dhofar, the rose fields of Jabal Akhdar, and the vastness of desert and coast – into contemporary perfumery.

What makes OMANLUXURY distinctive above all is the bottle itself – its silhouette echoes traditional Omani dress, the neck traces the curved lines of Omani silver jewellery, and the cap mirrors the geometric shape of the kumma, the traditional headwear. For the compositions themselves, the house brings in renowned Western perfumers such as Dominique Ropion, Philippe Paparella-Paris and Pierre-Constantin Guéros, who weave Omani frankincense, roses and oud into international fragrance language instead of merely quoting them.

How naturally Omanluxury fuses home and craft – every bottle carries a piece of Omani form, every fragrance a piece of Omani landscape.