Initio Parfums Privés – scents that do something
Initio Parfums Privés was founded in Paris in 2015 around a simple idea: a perfume shouldn't just smell good, it should make you feel something. For Initio, scent has always been more than an accessory – it can calm you, wake you up, draw people in. Today the house has its flagship on Rue Saint-Honoré in Paris.
Every Initio fragrance is built around an effect, and you can hear it in the names: Side Effect, Musk Therapy, Rehab, Psychedelic Love or Lift Me Up. The compositions are rich and expressive, many of them extraits.
What makes Initio Parfums Privés special to us?
We love that Initio treats perfume as something that sets a mood – to wake you up, to seduce, to wind down. Side Effect wraps you in sweet, smoky warmth, Musk Therapy smells of skin and clean linen, Oud for Happiness is bright, green and light. And because the scents layer so beautifully, two quickly become one that is entirely yours.
