Initio Parfums Privés – scents that do something
Initio Parfums Privés was founded in Paris in 2015 around a simple idea: a perfume shouldn't just smell good, it should make you feel something. For Initio, scent has always been more than an accessory – it can calm you, wake you up, draw people in. At SNUD in Vienna-Josefstadt you can smell all the fragrances side by side, try them and take samples home with you.
What makes Initio Parfums Privés special to us?
We love that Initio sees perfume as something that sets a mood – for waking up, for seduction, for winding down. Side Effect wraps you in sweet, smoky warmth, Musk Therapy smells of skin and fresh laundry, Oud for Happiness is bright, green and light. And because the fragrances layer so beautifully, two of them quickly become something entirely your own.
Who are Initio Parfums Privés fragrances for?
For anyone who loves fragrances with strong presence and enjoys playing with them. If you like sweet and spicy, start with Side Effect, Absolute Aphrodisiac or Narcotic Delight; if you love florals, with Atomic Rose, High Frequency or Psychedelic Love; and if you're after woody and powdery, with Rehab, Mystic Experience or Blessed Baraka.
Every scent, an effect
Today the house has its flagship on Paris's Rue Saint-Honoré. Every Initio fragrance is built around an effect, and you can hear it in the names: Side Effect, Musk Therapy, Rehab, Psychedelic Love or Lift Me Up.
The range shows just how different those effects can be: Wild Rush is citrusy, woody and spicy, Sugar Blast gourmand, creamy and sweet, Magnetic Blend 7 musky, powdery and amber.
Rich, expressive, many as Extrait
The compositions are rich and expressive, many of them as Extrait – Musk Therapy, Rehab, Paragon, Power Self and Lift Me Up among them. At SNUD you'll find classics like Oud for Greatness, Atomic Rose and Side Effect alongside the newer Sugar Blast and Wild Rush – and Oud for Greatness as a hair mist too.
Alongside the classics come variations like Oud for Greatness Neo, spicy, oriental and woody, and further Eaux de Parfum such as Can't Get Enough, floral and amber, or Addictive Vibrations, sweet, floral and fruity.
