Perfumers

Bruno Jovanovic was born in Paris to Yugoslav parents. The first spark came from Shalimar and Calèche, his mother's perfumes – and as a child he climbed over neighbours' fences to pick roses for his own mixtures. After a degree in physics and chemistry and ISIPCA, he spent 20 years at IFF in New York and Paris, then moved to Firmenich in 2021, where he is now Principal Perfumer. He created Abercrombie & Fitch Fierce and Paco Rabanne Lady Million and co-signed Armani My Way. At SNUD you'll find his fragrance for Essential Parfums – right here.